Crafting Timeless Italian Style with Guido Biondi
The creative director of President’s explores the balance between tradition and innovation in his esteemed Italian fashion label.
At the epicenter of Italian fashion, many can attest that Guido Biondi stands as a luminary.
After taking over as the creative director of contemporary menswear brand President’s in 2003, Biondi has lit the way in the fast-paced industry with his unmatched vision and dedication to fine craftsmanship. With his keen eye for detail and an intrinsic sense of style developed from his family’s deep roots in Italian manufacturing and design, Biondi has sculpted President’s into a symbol of innovation and modern Italian elegance. Every collection, including the pieces in collaboration with The Shop at Equinox, combines tradition with research to make modern menswear classics that continue to breathe life into your everyday wardrobe.
In this exclusive interview, Biondi gives an intimate glimpse into his creative process, inspirations, and shared ethos with Equinox in curating products that meet rigorous standards of excellence, functionality, durability, and aesthetic appeal.
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