What's In a Luxury Watch?

Quaid Walker, Chase Pion, and Darryl Johnson built Bezel on time. Or, more specifically, on the telling of time.

The trio launched Bezel, a tech platform that specializes in the buying, selling and — most importantly — authentication of luxury watches when they noticed there wasn’t a resource for new and younger collectors.

In the last 20 years, the market for luxury watches has skyrocketed, in part thanks to celebrity collectors including John Legend, NBA champ Kyle Kuzma, and DJ Steve Aoki (all three invested in Bezel’s seed funding round). And then there’s none other than Rihanna. “She wore a $700,000 Jacob & Co as a choker around her neck to Pharell’s Louis Vuitton show,” Chase says. “It’s awesome to see watches penetrating pop culture like that — and also seeing a female collector.”

Bezel recently joined Equinox Circle with the launch of a performance-centric collection of one-of-a-kind pieces. We sat down with all three founders to hear why watch collecting is the thing for pretty much anyone with an eye for design and luxury.