Take Pride in Your Style
Designer John Elliott on his “non-traditional” approach to fashion.
Finding a comfortable, long-lasting, timeless uniform that suits your unique lifestyle can prove to be tricky — but designer John Elliott is determined to deliver solutions that seamlessly enhance your everyday style.
The high-quality casualwear staples that Elliott’s namesake label is known and praised for boast fabrics and materials that are developed in Japan before being assembled in Los Angeles, where the self-proclaimed “dyslexic skater from San Francisco” is currently based. From the signature side-zip hoodie that launched the label in 2012 to the parachute cargo pants that are now available at The Shop at Equinox, there is purpose to the fit, construction, color, and weight of every piece.
“Hopefully, if you’re documenting your life along the way, you can look back at yourself in five or 10 years, wearing our collection, and be proud of the way you look, recognizing that that proposition holds value over time,” the award-winning designer says of his sartorial offerings that continue to resonate on a global scale.
Ahead, Equinox+ speaks with the designer about the evolution of his eponymous brand, his ultimate desire in life and career, and what makes The Shop a perfect retail partner.