Come February each year, the hype around Cycle for Survival — a series of cycling events in partnership with Equinox and Memorial Sloan Kettering Cancer Center (MSK) — reaches new heights in Clubs across the country. It’s fanfare that Justin Tarquinio has seen take off time and time again since he first joined Equinox Greenwich Avenue in 2007. In fact, Tarquinio says it’s impossible to be a Club member, especially in New York City, and not be aware of the high-energy fundraising program supporting rare cancer research and clinical trials at MSK.
But it took 15 years for Tarquinio to become actively involved in the fundraiser. In February 2022, Tarquinio’s husband, George Kolasa, was diagnosed with a rare brain cancer called glioblastoma.